
Getting your Instagram posts to look flawless is more than just uploading high-quality photos—it’s about ensuring they fit the platform perfectly. Think of Instagram post sizes as the “frame” for your visual content. Whether you’re sharing a square, portrait, or landscape image, nailing the dimensions is essential to making your profile stand out and maintaining a professional aesthetic.
In this guide, we’ll break down Instagram image sizes, aspect ratios, and tips to help you create content that looks sharp and polished every time.
Understanding Instagram Image Size and Aspect Ratio
Two key factors govern your images’ appearance on Instagram: image size and aspect ratio.
Image Size
Image size is the resolution of your photo, measured in pixels. Instagram’s standard size is 1080 pixels wide for sharp and clear pictures.
Higher resolutions generally mean sharper images, but remember that Instagram compresses images larger than 1080 pixels to fit its parameters. This compression can sometimes affect the quality of your photos, so sticking to the recommended sizes is crucial.
Aspect Ratio
The aspect ratio defines the shape of your photograph through the proportion between its width and height. It makes the difference between an awkward and distorted display and an intended one.
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Here are the supported aspect ratios on Instagram:
Square (1:1 ratio): Perfect for traditional Instagram marketing posts, this classic format remains a favorite for clean, symmetrical visuals.
Portrait (4:5 ratio): This is perfect for vertical posts, and portrait photos will take up more screen space, which draws more attention to your followers’ feeds.
Landscape (1.91:1 ratio): These are best for wide-format shots, giving them a cinematic look. They are also great for scenic or panoramic photos.
Different Image Sizes:
Instagram Square Post Size:
1080 x 1080 pixels

Instagram Profile Photo Size:
320 x 320 pixels

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Instagram Portrait Post Size:
1080 x 1350 pixels

Instagram Landscape Post Size:
1080 x 566 pixels

Instagram Stories Sizes:
1080 x 1920 pixels

Instagram Reels Sizes:
1080 x 1920 pixels
