What characteristics define a good influencer? Although they are becoming an unstoppable trend in the digital marketing environment, you may rush to make a wrong decision by choosing the “ambassador” of your brand.
The right influencer will allow you (among other things) to reach your market niche efficiently, increase the number of followers in your networks, and why not? Enter new markets.
The qualities should an influencer have to be a successful one are as under;
The social media of the influencer must be a clear reflection of their values, passions and interests. The person behind it must be a reflection of what their publications demonstrate, that is, there must be a congruence between offline and online.
This is the previous step to ensure that you have an audience that is faithful to its principles and that the shared content is recognizable at first sight that is, it has developed its own tone of voice.
Thanks to this, you ensure that the “brand” of the influencer is in line with the products or services to be promoted. For example, a technology guru is perfect to publicize your electronics services, but it is not so much a fashion expert.
The communication and emotional connection between the influencer and his followers (regardless of the amount of these) is equally important to generate engagement towards your brand.
An editorial calendar to consistently publish and take the time to respond to comments, share and hold conversations is enough to keep the public talking about your brand.
Consider requesting results from previous campaigns in which results have been obtained thanks to their influence.
Users are able to immediately detect an influencer driven by personal interests or with little credibility. And if they suffer a setback in their careers, it is difficult for them to recover part of the reputation that preceded them.
Among the qualities of an influencer should include honesty, the fulfillment of promises, and demonstrate authenticity in their behavior.
How to build that reputation? From regularly posting valuable content to being an expert in your area, any strategy that improves your image to the public is valid.
The passion to learn, to keep abreast of the latest trends, those that could influence your brand and those to stay away from. This allows you to convey security when communicating everything about your brand.
If you find an influencer really interested in building a fruitful relationship in which you and the public benefit, you’ve got what you need!
Another quality of the influencer that is often missed, but that is extremely important.
A good influencer should be aware that traditional advertising is considered intrusive, and he needs to find a way to integrate brands into their content almost imperceptibly.
No matter how much passion the influencer possesses, but he has enough authority, no one will take his opinion into account.
Someone with authority has sufficient knowledge and experience to offer adequate information to the public. And this rewards him by trusting, believing in what they are seeing or hearing.