Step 1: Open the Google Ads interface and click on “Goals.”
Step 2: Click “New conversion action”.
Step 3: On conversation types page, Click “Website”.
Step 4: Enter your website domain and click “Scan”.
Step 5: Select “Add a conversion action manually.”
Step 6: Choose your conversion type from the dropdown. In this example, we are using “Submit lead form.” Name the conversion clearly so it’s easy to recognize later.
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Step 7: Set your conversion value and choose how conversions should be counted.
- For leads, choose “One” (only counts one submission per user per ad click).
- For purchases, choose “Every,” so all purchases after a click are counted.
Step 8: Adjust the remaining five settings based on your needs, then click “Done.”
Step 9: Click “Save and continue.”
Step 10: Under “Get instructions and finish,” choose Setup with a Google tag
Step 11: Paste a Google Tag into your website code
- Open your website’s HTML file or through your CMS like WordPress or Shopify
- Locate the <head> section of the site’s HTML
- Paste the Google Tag before the closing </head> tag
- Replace G-XXXXXXXXXX with your actual Google Tag ID
- Save and publish
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