Launching your first TikTok ads campaign is easier than it looks. Follow the simple steps below to set up your campaign, build your ad groups, choose the right audience, and publish your ads successfully.
1. Create Your Campaign
Start by navigating to the Campaign section from the top menu.
Click Create under the Campaign tab.
You’ll now see a list of seven Advertising Objectives. Select the objective that best aligns with your marketing goals—whether it’s traffic, conversions, or app installs.
Next, name your campaign.
Enable No Budget Limit if you want full flexibility, then click Continue to move to the Ad Group setup.
2. Build Your Ad Groups
Campaigns contain multiple ad groups (similar to “ad sets” on Facebook).
Begin by creating your first ad group.
Choose the promotion type, which determines what your ad will optimize for—such as website visits, app events, or conversions.
3. Choose Placements and Creative Type
In this section, decide where you want your ads to appear across TikTok and partner networks.
You can select Automatic Placements (recommended for beginners) or manual placements if you prefer more control.
This is also where you choose the creative type, such as automated creative optimization or manually uploaded ads.
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4. Set Up Audience & Targeting
Define the people you want your ad to reach.
Choose your location—target the regions where your customers are located.
Set Gender to All.
Set Age to 18+ (or the range that suits your campaign).
Targeting Options
TikTok provides two powerful targeting methods:
Interest Targeting: Based on user engagement with specific content categories.
Behavior Targeting: Based on user interactions with particular profiles or video types.
There are 15 main categories and over 100 detailed interests, giving you plenty of flexibility to reach the right audience.
5. Set Your Budget and Schedule
TikTok requires a minimum daily budget of $20.
However, to exit the learning phase faster, TikTok suggests spending 20× your target CPA.
For optimal performance, allocate $100–$200 per day during the initial testing period.
Set your schedule for when you want the ads to run.
6. Create Your Ads
Now it’s time to build the actual creatives.
Upload your video ad or select an existing asset.
Add your primary text in the caption field.
Choose the Call to Action (CTA) that matches your campaign goal.
Enter the destination URL where users will land after clicking the ad.
Double-check your preview to ensure your ad looks the way you want, then click submit.
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