Step 1: Launch your advertising campaign
Log into Campaign Manager.
LinkedIn’s advertising platform is called Campaign Manager. The platform will walk you through every step of creating your first campaign after you register a free account.
Choose “Create” first in Campaign Manager, followed by “Campaign.” This will direct you to the page where you may create a campaign.
Choose or Establish a Campaign Group
For your campaign to operate under, choose an existing Campaign Group or establish a new one. If this is your first campaign, begin by entering the campaign group name in the campaign group details field.
To create your target audience, go to “Choose group” and skip to point 5 if you already have a campaign group.
Decide on your goal.
The action you want your audience to perform after viewing your advertisement is known as an aim. Your workflow will be more efficient if you choose a single goal for every campaign in this Campaign Group. When creating a campaign, you can choose ad formats, features, and bid types that help you achieve your goal.
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Decide on a timetable and budget for your organization.
As an advertiser, you can optimize the budget for a campaign group rather than a single campaign by using Campaign Manager’s Dynamic Group Budget feature. To continuously improve the objective-based return on investment (ROI) for each campaign in the campaign group, you can define a single central campaign group budget in Campaign Manager.
You can choose a budget and schedule at the campaign level (point 7) if you decide not to choose this.
Develop your intended audience
Create your audience after completing the campaign name.
LinkedIn is the largest professional network in the world, with more than 1 billion users in more than 200 countries. You can target using professional characteristics, such as job title, firm name, and industry type, or by professional or personal hobbies with Campaign Manager’s powerful targeting feature.
Retargeting, contact targeting, and account-based targeting are all included in Matched Audiences, which allows you to further tailor targeting by importing your own data.
Choose the ad format.
Once your audience has grown, you will be required to select an ad format for your initial campaign. Several Sponsored Content forms (carousel, document, event, single picture or video advertisements in the LinkedIn feed), Message advertisements (ads that appear in LinkedIn messages), or Text Ads can be chosen based on your goal.
Decide on your spending plan and timetable.
You can now set the budget at the campaign level if you did not do so at the campaign group level.
Choose the spending limit, bidding method, and timetable that best suits your objectives. You can validate your marketing approach and automate or limit costs by setting the proper first budget.
Step 2: Configure your advertisement
You might have to upload creatives, depending on the ad format you chose. This could include the URL, image, and headline, among other things.
Step 3: Examine and start
Reviewing and adding a payment option is the last step before starting your first campaign. After entering a credit or debit card and saving, your campaign will go through a review procedure before going live.
The Forecasted Results guide is another tool you can use to gauge the campaign’s effectiveness. You are set if everything appears to be in order!
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