LinkedIn newsletters have become one of the most powerful tools of LinkedIn Marketing for professionals, creators, and businesses to build thought leadership, grow an audience, and engage with their network. Unlike regular posts, a LinkedIn newsletter allows you to publish long-form content directly on the platform and get delivered straight to your subscribers’ inboxes.
If you want to understand how LinkedIn newsletters work and how you can use them effectively, this step-by-step guide will walk you through everything you need to know.
What is a LinkedIn Newsletter?
A LinkedIn newsletter is a recurring content format that lets creators publish articles that are automatically sent to their followers as email notifications. Instead of relying only on algorithm visibility, your content reaches subscribers directly, increasing engagement, visibility, and credibility.
This makes LinkedIn newsletters ideal for:
- Industry insights
- Personal branding
- Thought leadership
- Business marketing
- Career growth
- Professional storytelling
Step-by-Step Guide: How to Create a LinkedIn Newsletter
Step 1: Go to Newsletter Creation
- Click on “Write Article”
- On the publishing page, look for “Create a Newsletter”
- Click on it
Step 2: Choose Your Newsletter Name
Pick a clear, engaging, and SEO-friendly name such as:
- “Digital Marketing Insights”
- “Career Growth Weekly”
- “AI Trends Explained”
- “Business Strategy Digest”
Your newsletter name should reflect your niche and audience.
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Step 3: Add Newsletter Details
You will need to:
- Write a newsletter description
- Explain what readers will get
- Mention how often you will publish (weekly, monthly, etc.)
Step 4: Publish Your First Newsletter Article
Now write your first article just like a LinkedIn post but in long-form style:
- Add a catchy headline
- Use short paragraphs
- Add images
- Use bullet points
- Include examples
- End with a call to action
Once done, click Publish.
Your subscribers will receive an email notification about your new newsletter.
How Do People Subscribe to Your Newsletter?
Users can subscribe in three ways:
- By clicking “Follow” on your profile
- By clicking “Subscribe” when they see your newsletter
- By receiving your newsletter notification and opting in
Every new issue increases your chances of gaining more subscribers.
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