Snapchat Lookalike Audience
How to Create Lookalike Audiences on Snapchat?

Lookalike Audiences on Snapchat allow advertisers to reach new users who share similar characteristics with their existing audiences. This is especially powerful when scaling marketing campaigns, as it helps you…

Snapchat Pixel
How to set up Snapchat conversion tracking with Google Tag Manager?

Snapchat is one of the growing social media marketing platform and tracking conversions accurately is essential for measuring Snapchat ad performance. By integrating the Snapchat Pixel through Google Tag Manager…

Meta's Threads Performance
How to Track Performance on Meta’s Threads?

Threads provides built-in performance insights that help you evaluate how your content is performing, not only your own posts, but also public content from other creators and brands. This makes…

Meta's Threads Analytics
How to Access Meta’s Thread Analytics Dashboard?

Meta has gradually expanded analytics support for Threads, making it easier for users to measure performance and audience behavior. Threads Insights was first introduced on desktop in August 2024, followed…

Google Analytics Traffic
How to Track Organic Traffic in Google Analytics 4?

Understanding how much traffic your website receives from organic search is essential for measuring SEO performance. Google Analytics 4 makes this easy once you know where to look. Follow the…

YouTube Channel
How to Create a YouTube Channel for YouTube Marketing?

Starting a YouTube channel is simple when you follow the right steps. Below is a quick guide to help you set up your channel and prepare it for publishing content.…

TikTok Ads
How to Create TikTok Ads? Step by Step Guide for TikTok

Launching your first TikTok ads campaign is easier than it looks. Follow the simple steps below to set up your campaign, build your ad groups, choose the right audience, and…

Meta Ads Tax in Pakistan
Meta Ads (Facebook & Instagram) Tax Distribution in Pakistan

Pakistan’s digital economy has entered a first-rate shift in 2025—and every e-commerce vendor, freelancer, and digital advertiser is feeling the impact. The authorities of Pakistan have rolled out a chain…

Google Ads Conversions
How to track conversions in Google Ads using Google Tag?

Step 1: Open the Google Ads interface and click on “Goals.” Step 2: Click “New conversion action”. Step 3: On conversation types page, Click “Website”. Step 4: Enter your website domain and…

Facebook Ads Payment Method
How to Add a Payment Method to Facebook Ads Manager?

To successfully add a payment method to an existing ad account, keep the following prerequisites in mind: You must possess administrator privileges for the specific Facebook ad account. Without these…