Register for an account on Google Merchant Center.
Setting up a Merchant Center account is the first step in establishing Google Shopping advertising, and as we have already said, having a Merchant Center account is necessary. The primary platform for retailers to upload product data in the form of a feed is Google Merchant Center.
Comply with the instructions for creating a Merchant Center account, making sure to precisely provide your company’s name, nation, and time zone. Setting the timezone correctly is crucial since it can affect when your feed retrieves data.
Following account creation, you must link your website to the Merchant Center account and confirm that your website is owned by you. By inserting a tag or uploading an HTML file to the website, you can accomplish this directly in the Merchant Center or through Google Analytics.
Connect Google Ads to the Merchant Center account.
The Merchant Center contains all of the crucial information that drives Google Shopping, whereas Google Ads is where campaigns are designed and run. Thus, linking your Google Ads and Merchant Center accounts is the second step in setting up Google Shopping Ads.
Click “Settings” and then “Linked accounts” in your Google Merchant Center account to accomplish this. Your available Google Ads accounts will show up; choose one and click “Link.”
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Establish a Product List
How are shopping ads made now that Google Ads and the Merchant Center are connected? In order for products to appear on Google, a primary product feed must be produced and submitted to the Merchant Center.
Although manually adding products to the Merchant Center is feasible, it is not advised. This might only be applicable in the event that the merchant is only carrying a small number of products. Setting up and managing more than three products in the Merchant Center becomes incredibly inefficient.
Make your Product Feed Information more Google Shopping-friendly
Make sure the feed properties are completely optimized for Google Shopping after the product feed has been prepared to improve the likelihood of success. Although there are other methods for optimizing your product feed, the most effective Google Shopping ad plan is to start by giving priority to the features that Google Shopping considers most important.
Use Google Ads to create your Google Shopping Campaign
Not to mention, how are Google adverts shopping adverts made? The last step is to create a Google Shopping campaign in Google Ads when the feed has been generated and optimized.
Make a new campaign.
To start a new campaign at the campaign level, click the “Plus” icon. After selecting your campaign’s goal—likely sales—and your conversion target, click “Continue.”
Set your campaign budget and decide between maximizing clicks, targeting ROAS, or using a manual CPC bidding technique. The campaign’s priority will be set to low by default, which is advised.
If you want to extend your shopping campaign to other Google search partners, opt-in for Search Network. If necessary, you may then specify device, location, and start and finish dates.
Lastly, click “Create campaign” after naming your ad group and, if you are using manual CPC, setting your ad group bid.
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